This is one of my favorite parts of the book Rework by Jason Fried (@jasonfried) of 37 Signals. I read the book a few months ago and this part really, really stuck with me…
You will not be a big hit right away. You will not get rich quick. You are not so special that everyone will instantly pay attention. No one cares about you. At least not yet. Get used to it.
This is exactly how I felt on Monday night and Tuesday morning after I launched my new Kickstarter fan funding campaign. I wanted my fans, my listeners, to see what I was doing and just jump on board instantly! But I forgot the most important part… NOBODY CARES ABOUT ME! (*at least not yet!*)
And those people who do really care… who follow every musical adventure I go on, they still have lives. They still have priorities much higher up on the totem pole than taking notice of my latest project. This project will not be an overnight success… it will be a long, hard-fought battle… And I’m still not sure it’s even going to get funded.
It doesn’t matter. If it fails, I’m going to try something else. I’m going to find another strategy… One that is impossible not to notice. I’m going to keep at it because that is what real artists do. Real artists don’t stop after one painting. They don’t stop after their hundredth painting. In fact, it’s likely that they’ll never stop, regardless of whether or not they ever make a dime from their art.
Time isn’t money, but money can surely buy an artist the time he needs to create his art, and to create better art… to create art more often. $10,000 would help. But it doesn’t make or break my art. It just buys me enough time to focus on creating something amazing.
If this fails and I have to grunt it out for 52 consecutive weeks to get people to notice, I will. I’m not afraid of failure. It is the failures that prove whether or not you are strong enough to stand back up. You fail, and you build it better, bigger, and stronger for next time. No one wins every time, but no one fails every time either.
Nobody cares about us – at least not yet.