Let’s Talk. (because I’ll never believe a word you read)
This is why almost all podcasters, audiobook narrators, and politicians fail. Because if you have to read it to me, I have absolutely no reason to listen to a word you say. I’m a human, I want to be spoken to! I want to hear your passion and connect to what you’re saying. How can I trust what you have to say if you’ve got to read it to me?
This is why it’s so much better when the author narrates their audiobook. Gary Vaynerchuck, you are a champ here. “Crush It!” was absolutely fantastic, not only to read, but also as an audiobook… because Gary read it himself. He veered off the script regularly, and that was fine with me. It was such an added bonus. You can’t help but get excited by Gary’s passion – He has Crushed It, and he just wants you to Crush It too.
You really can Crush It, but you should never have to read me your passion.

